Working Together

In the increasingly complex environment that we now operate in, we help build effective strategies from the ground up to drive positive impact for your business and the communities in which you operate in, build trust with your stakeholders, promote and protect your reputation.

When you work with us, you can expect:

  • Authenticity and advice that you can always trust
  • Integrity and courage to always do the right thing
  • Excellence in our work

Reputation Advisory

Advise on all aspects of building and protecting reputation. This includes mapping to understand stakeholder perceptions, profile raising and positioning, media relations, crisis preparedness and management to ensure business continuity and resilience.

Strategic Communications

Employ a data driven approach to develop robust strategies, authentic narratives, compelling storytelling and evaluate effectiveness.

Policy Communications

Employ a data driven approach to develop robust strategies, authentic narratives, compelling storytelling and evaluate effectiveness.

Litigation and Disputes Communications

Prepare for and manage communications around legal disputes to mitigate reputational risk with critical stakeholders.

Capability Development and Transformation

Provide bespoke skills training for executives and advisory around transformation efforts for your communications capability including structure, processes, frameworks and knowledge management.

Praveen Randhawa

Founder & CEO

With over 25 years of communications experience across organisations in the public and private sectors, Praveen is a highly skilled advisor to CEOs and Boards on critical issues spanning crisis communications, litigation and disputes, policy and regulatory communications. She has successfully transformed the communications capabilities of organisations to meet business needs and respond to the evolving external operating environment.

Praveen served in leadership positions across the Singapore government and private sector. She led public affairs at the Singapore Economic Development Board, managing a number of high-profile business critical issues, transforming the communications capability into a high performing strategic function and increased public support levels for the Board’s work. At the Ministry of Law, she served concurrently as Press Secretary to the Minister for Law and Communications Director overseeing corporate, policy and industry communications. At the Health Promotion Board, she led award-winning national campaigns as part of the country’s efforts in preventative health.

Her private sector experience includes leading Meta’s communications across Southeast Asia and stints in consulting with Brunswick Group and Weber Shandwick Worldwide, where she worked on a range of accounts across industry and practice sectors. At Brunswick Group, Praveen also led the development of Litigation Communications as a practice sector in Singapore.

From 2004 to 2010, Praveen served the United Nations, initially as a Spokesperson for the UN High Commissioner for Human Rights, before undertaking political affairs work for the UN Human Rights Council.

Passionate about developing people and giving back to the community, Praveen has served on the Executive Committee of the Singapore Indian Development Association (SINDA) since 2021 where she chairs the Taskforce on the Advancement of Indian Women as well as Sub Committee on Media and Communications.

Praveen is an Accredited Member of IPRS, the highest industry recognition bestowed on the best in the profession. She has a Bachelor of Arts in Politics and a Master of Arts in International Law and Politics from Hull University. In 2023 she was conferred the degree of Doctor of Letters Honoris Causa for contributions to public service and the advancement of Indian women.